FREQUENTLY ASKED QUESTIONS
I need a website for my business, how long will it take and how much will it cost?
Self Catering Scotland part of Positive Sales and Marketing develops brochure websites for service-based businesses.
The standard pages required are
- Home Page
- Terms and Conditions
- Frequently Asked Questions
- Contact Us
- Blog Page
- Testimonials feature
- And one page for each service that is offered
Assuming there are four services pages, the cost of the full 10 page interactive booking website from £299 plus £108 for the hosting and SSL security certificate.
The website is built using WordPress and it is advised that a professional theme is used for a more bespoke look that ties in with your corporate branding. There are many themes to choose from and the price of the website build will not include the price of the theme, this will be billed for separately.
I have a website already, can you help with updates?
Yes, we can help with updates. We can offer a one-off service each year to check technical aspects of your website, as performance on the search engines is driven by technical aspects of your site.
We explain exactly what we are doing in laymen’s terms. We issue a pdf guide for you to explain the terminology that relates to the more technical aspects of your SEO, so that we are transparent in the work that we are carrying out for you.
Do you need to pay for a website every year?
We have been disappointed to learn that some web companies have been charging an annual fee to their clients to manage their websites that was considerably high. In most cases the same as the cost of the website build itself. Annual maintenance costs should not be too high, especially for a brochure website. Hosting and security certificates need annual renewal, usually just over £100. The company is entitled to charge for their time for this maintenance along with any software updates and SEO services. Prices will vary but should be £200-£500 per year roughly for an average wordpress site with up to 10 pages.
Do you manage social media accounts?
We believe that where possible businesses should operate their own social media accounts to give a fully responsive service to their customers.
Our Go Digital package will get you started as we set up your Facebook Business Page and Google My Business listing, we also offer training as part of a small online group at £50 per person or can offer one to one for £100.
I would like to outsource our blog writing to you, would you be able to blog about content that is specific to our sector?
We have worked extensively with the tourist and hospitality industry. We will expect you to provide us with a brief of what you would like us to blog about with accompanying images or video. We will then craft this into a professional blog that will provide your potential guests with a great picture of your accommodation and location.
Do you operate evenings or weekends?
We generally operate Monday-Friday 8am-4pm, however we can be flexible to meet your business needs if required.
Do you offer SEO services?
We can offer a range of Search Engine Optimisation services
- Set up of your online channels, such as Google My Business, Facebook Business, Instagram and will include keyword research.
- Writing content is the cornerstone of any organic SEO but this takes time to perform and is achieved via blogging and keeping your social media active. We offer a content writing service which includes research.
- Citations is building up external links via careful entry onto various reputable directories, we can manage this on your behalf.
- Paid advertising is most effective via Facebook and Instagram and is a shorter term solution to online visibility, we offer training on this.