Marketing Your Accommodation Online

Marketing your accomodation online with Self Catering Scotland is another service we offer, the hospitality sector has suffered immeasurably during the last 10 months and it would be easy to take a pessimistic approach to the months ahead. Daily news seems to significantly extend the tunnel through which we were beginning to see the light at the end of once a vaccine was announced, so marketing your accommodation online may seem the least of your worries.


Here at Self Catering Scotland our ethos is very much about turning a negative into a positive. We have enjoyed mentoring many of our clients by providing hints and tips on their online marketing strategy. Given what we have learned through speaking to hotel, guest house and self catering property owners we wanted to provide a way that you can stay proactive during lockdown and remain motivated, which is quite a challenge as the weeks turn to months. Your visitors will return and they will be hungry for freedom, fresh air, tranquillity, and scenery far removed from urban imprisonment. This is why its important you start now with building your brand and visibility on your social media channels and why having a website is going to pay dividends over and over. Who knows in a year or two you may be able to ditch the third party booking sites and keep the commission for yourself, make up for lost revenue this last year.


We are just as passionate as you are to see the hospitality sector bounce back as quickly as possible, so we have put together a series of workshops that you can access from the comfort of your own home, whilst times are quiet, so that you can plan ahead for when your visitors return.


Not everyone is confident in navigating Facebook, Instagram or the thought of having your own website may frighten you slightly as you imagine the sheer cost and time this will take. That is a perceived fear but not the reality. You can get a website for under £500 and managing your site is taken care off with no additional cost and you are taught how to do your own updates or additions which take up no time at all.


If you are slightly fearful of using social media, or feel a website is too much trouble, then why not invest in our 6 hour course that will fully educate you on what you need to know to take control of your online presence, whilst giving you the confidence to manage these yourself and it won’t dominate your life.


Digital Marketing for the Hospitality sector is our 6-hour course that increases your ability to market effectively online. It will educate you on the role your social channels can play in growing your client base, direct you to which channels work best and explain how to plan a campaign and measure its success.


We will cover why a website is important and how it doesn’t have to be a millstone around your neck but will actually increase your enquiries and direct bookings.


Don’t worry if you are IT averse, if you have a passing interest in seeing your accommodation brought to life in its own spotlight and enjoy chatting to potential guests online then this course is for you. Technical jargon is not the order of the day and you may be pleasantly surprised at how much you enjoy learning and getting creative.


The course is delivered online through Zoom over two sessions.


The sessions are as follows


Session 1 (3 hours)

  • Using social media to build trust with your audience, with a focus on Instagram, Facebook and Twitter
  • The merits of investing in video footage
  • Why you need a website and the role it will play in your direct bookings
  • Blogging and how it can add value
  • Direct booking solutions

Session 2 (3 hours)

  • Content marketing
  • Keyword research
  • Developing a digital strategy – Planning campaigns, setting objectives, calls to action, measuring campaigns, Google My Business
  • Paid advertising
  • Email marketing

For a modest investment of  £199, you will have a whole new world of communication open to you that is actually quite fun and inspires creativity.


One booking and you will have got an instant return on your investment, along with a greater insight of digital marketing and soaring confidence in taking control of your own online presence!


Don’t miss out, use our lockdown time to learn and grow register your interest today.

Author: admin

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